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Behind the Brand

March 15, 2017

Behind the Brand

Original article by Heather at Heleloa

The “Island Tree” logo is more than just a design on a t-shirt, it has grown into a symbol of community and solidarity among people who love Hawaii, and one we immediately associate with the HiLife Clothing brand.

I had the pleasure of speaking with the HiLife team about their history, growth, plans for the future, and the design that continues to find a place in our hearts (and closets)…

Depicting the Hawaiian Islands as leaves on the branches of a tree, HiLife’s signature logo is their best selling design. But it’s not their only design, not by a long shot. 

Read more here...




Size Guide

Men's T-Shirts

  S M L XL 2XL 3XL
Length (inches) 28 29 30 31 32 33
Width (inches) 18 20 22 24 26 28

Women's Tees

  S M L XL 2XL
Width (inches) 17 ¼ 19 ¼ 21 ¼ 23 ¼ 25 ¼
Height (inches) 25 ½ 26 27 28 28 ½

HiLife Clothing Co.

HiLife Clothing Co. and HiLife Hawaii are now unified! 

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