Sera's - Coming Full Circle
HiLife Clothing Co. is proud to announce we are now at Sera’s Surf N’ Shore in Ala Moana, a return to where it all started for me.
In the late 80’s I was just out of high school and sold the first t-shirt design I ever did commercially to a sweet lady running a tiny surf shop in Kaimuki. She was Mrs. Peggy Sera of the legendary Sera’s Surf N’ Shore. Looking back, I think the design was hideous...a crude drawing done with markers on a sketch pad, a cartoon mongoose wearing Oakley blades standing next to a mini-truck because both were cool in the 80’s. Honestly, I’m guessing that she probably just felt sorry for me, realizing I was a kid trying to sell my design for the first time.
Yet to my amazement, she reached into her register and gave me 50 bucks! Cha-Ching! Big money to a kid with a dream. I was hooked.
Fast forward to 2018: I reached out to Chris, a friend of mine who now owns and operates Sera’s in Ala Moana. I asked if he would be willing to bring HiLife into his store and told him how much of an honor it would be to return to where it all started. Starting this week, you'll find us at Sera's along with our other licensees.
I’m realizing that as we get older, things come full circle if you hang around long enough and keep trying to improve and pursue your passion. Big heartfelt mahalo to the late Mrs. Peggy Sera, Chris Higa and the crew. Thank you for believing in me and for giving me this awesome opportunity.